Spreading the virus

Two hundred years ago, land was the principal currency; one-hundred years ago, factories drove the market; today, our society values knowledge, and ideas above all else. In this book, Seth Godin tells us how to create and leverage this dynamic in our favor; he describes how ideaviruses are created, propagated and sustained. If you want to know what a successful ideavirus must have, how to find the target audience, or how to get influencers (sneezers) to talk about your product, this is a book for you! Also, don't forget that you can get a free e-copy of this book from his website!

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good for new ideas

A very brilliant book. An open window on the markenting of the new century.

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Interesting ideas

Very interesting ideas that helped me think of marketing in a different way. I found that many of the examples were dated, as the book was written before the dot-com crash. We really returned to a business as more usually model than anyone thought we would at that time. However, still some very valuable ideas. They were a bit over-stated and the book is a bit repetitive, but still some good value.

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